WILDLIFE FIRST CAMPAIGNS

Public Opinion And Outreach

Media workshops

Since 1995, Wildlife First has conducted four workshops for journalists from both print and visual media.  Media professionals have been exposed to conservation problems in the field to enable them to understand the complex issues involved in conservation of wildlife reserves. This has greatly helped in better appreciation of the problems by the media resulting in higher quality of reportage and support for wildlife conservation and in building favorable public opinion.  

Educating the decision makers

An important segment of people who are being educated about the need for wildlife conservation are politicians and decision makers.  Wildlife First has been actively involved in organizing field visits for politicians and important bureaucrats to draw their attention to the problems faced by our wildlife and help evolve better policy. 

	Leading Indian cricketers motivated to support wildlife   conservation at Nagarahole Tiger Reserve with Chief Wildlife   Warden Mr. A.K.Varma (sitting third from right)

Cricketers’ campaign

In 1997 Wildlife First roped in leading Indian cricket stars – Rahul Dravid, Anil Kumble, Javagal Srinath, Sourav Ganguly, Venkatesh Prasad, Sunil Joshi and Robin Singh to endorse the cause of tiger conservation.  The campaign reached out to millions of people with more than 200 TV spots aired on several leading international television channels including BBC, ESPN and Star Sports free of cost.   

Other campaigns:
>> Influencing policy and advocacy
>> Major initiatives, endeavours
>> Training and capacity building
>> Protection and care of protectors